VacQ

Time pour gourmets are striving to achieve professional-quality food results with greater ease and proficiency.

To launch the VacQ globally, we developed the campaign platform; "Smoother, Brighter, Silkier Creations," vividly depicted VacQ's innovation through the seamless elimination of bubbles in a range of blended dishes, emphasising the improved texture, vibrant colours, and delectable flavours of commonly created drinks and dishes at home. Using visual narratives, we showcased sauces, smoothies, soups, sorbets, and salsas, underscoring how this transformative innovation unlocks an array of enhanced creations at home.

In a market saturated with blender communications lacking a clear point of difference, the Vac Q Blending campaign successfully positioned Breville as an innovator in the space. By leveraging cutting-edge technology and creative storytelling, the campaign captured the imagination of consumers, setting the Vac Q apart from competitors and establishing a new standard for blending excellence.

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