Proudly independent, we're a collective of thinkers, storytellers, and creators.

About us

Founded in 2015 - we're part advertising agency, part production studio with a unique talent approach for every project.

It’s our belief that ambitious brands need flexible creative partnerships that are true collaborators, hands-on and hard working.

We view our eight-year partnership with our longest-standing client as proof of the success of our approach.

Our core beliefs

Outlawing The Norm

We've worked at the top agencies, learned what works and doesn't and decided to ditch the unnecessary layers and outdated processes to work on what really matters - driving effective marketing and results.

Hands-On Hustle

Founded by creatives, we're dedicated to hands-on collaboration with clients for shared success. Partnering with us means the same team you see in meetings and calls also crafts your marketing efforts.

Be More Cowboy

Just like cowboys facing the new frontier, we approach clients challenges and obstacles with grit, integrity, and a relentless pursuit of excellence. We don't settle for ordinary we strive to set our partners apart in their industries. Be more cowboy isn't just our motto, it's our way of being.

Meet our founders

Matt Sterne

Founder & Creative Partner

Matt has led prominent advertising agencies as Executive Creative Director before founding The Cowboys.

Matt's creative journey has been fueled by a passion for storytelling and film directing. In 2023, he released his first documentary titled "Ghost Town Cricket."

As a Creative Partner and founder Matt continues to inspire and lead teams in creating impactful and memorable experiences that connect brands with their audiences on a deeper level.

Jarrad Collings

Founder & Creative Partner

Jarrad's approach to advertising is deeply rooted in the art of strategic storytelling. Having led one of Australia's fastest growing advertising agencies as Executive Creative Director he then founded The Cowboys.

He believes that great advertising should not only promote but also inspire, educate, and entertain audiences.

As a Creative Parter and founder, Jarrad focuses on delivering strategic creative solutions that resonate with audiences and drive business growth.

The Cowboys are awesome creative partners. They took risky briefs and ran with them. 'Ditch Dad Banking' campaign was a joy, huge success, and so much fun to work on. If you get the chance to work with this team, grab it with both hands.

Camilla Cooke - Former CMO at Xinja Bank

The Cowboys pushed Airtasker to braver places, breathing fresh meaning and resonance to the Task Smarter positioning. Their willingness to sprint and problem solve made them an invaluable partner through change.

Sarah May - Former Global Brand Lead at Airtasker

Their creativity and passion for their craft shines through in every aspect. Working with the Cowboys has been an absolute pleasure and I look forward to many more years of successful collaboration with them.

Alex McKnight - General Manager, Global Digital Brand Experiences + Specialty Coffee Marketing at Breville Group

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We partner with brands of every shape and size.

We're always on the lookout for new and exciting opportunities. Say howdy and book a free 30 minute discovery call with us.

Say HOWDY

We partner with brands of every size and shape.

We're always on the lookout for new and exciting opportunities. Say howdy and let us know how we could help you.

Say Howdy

Howdy

Hello

Hey

G'Day

Howdy

Hello

Hey

G'Day

Howdy

Hello

Hey

Howdy

Hello

Hey

G'Day