Colour Me Healthy

With the growing emphasis on healthy eating, more people are recognizing the significance of including fresh fruits and vegetables in their daily meals. Nevertheless, achieving the recommended daily servings can be a hurdle for many.

To tackle this challenge and promote healthy choices, we introduced the "Colour Me Healthy" platform specifically tailored for Breville's Juicers and Blenders. This platform aims to educate individuals about the distinctions between juicing and blending, aiding them in selecting the ideal product according to their preferences and requirements. The campaign came alive through vibrant imagery and video executions, designed to attract potential consumers and pique their interest in healthy eating options.

At the heart of the "Colour Me Healthy" platform is the 'Pick and Choose' tool. This interactive feature enables users to select their preferred fruits and vegetables, recommending the most suitable juicer or blender from Breville's range based on their choices. Furthermore, we provided five and seven-day juicing and blending planners to support individuals in maintaining a balanced and healthy dietary routine.

This personalised approach empowers users to make informed decisions about their appliance purchase.