Ditch Dad Banking

Everything millennials do is different from their parents, except for banking.

The "Ditch Dad Banking" creative platform highlighted the stark differences between dad's lifestyle choices and those of millennials, prompting the question: If you don't dress, dance, and holiday like dad, why bank like him? 

The campaign vividly illustrated these contrasts, encompassing everything from fashion and dancing preferences to vacation choices and fitness routines. Employing a range of formats such as short attention-grabbing ads and social and digital media executions.

The campaign results were a triumph in effectiveness resulting in a 40% higher ad recall in the finance sector, 120% Brand Uplift (awareness), $200+ million of deposits in 5 weeks and the title of “Australia’s fastest growing bank”.