Espresso Masterclass

Post-purchase product usage and maintenance videos are essential for boosting customer satisfaction and loyalty by offering valuable guidance to maximise product benefits and overcome challenges. However, a significant challenge lies in maintaining viewers' attention due to the mundane nature of the videos.

We revamped traditional kitchen appliance demonstrations by blending edutainment and micro-documentary styles, incorporating expert insights to engage viewers. The Espresso Masterclass platform featured a charismatic host, making each video entertaining and challenging the stereotype of dull instructional content associated with espresso machines.

This innovative approach not only made the product usage experience enjoyable and memorable but also resulted in fostering stronger brand loyalty. Additionally, it led to a significant reduction in Breville's global customer service troubleshooting enquiries following the introduction of the new content.

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