Task Smarter

Humans are amazing. But hey, there’s plenty of stuff we are rubbish at.

The creative platform idea centred around the theme "It’s amazing what you can't do." By providing professionals to complete tasks we're not adept at, Airstrasker allows us to concentrate on our strengths.

The concept celebrates both our amazing abilities and areas where we may fall short. It showcases experts-in-their-fields executing seemingly impossible feats with precision, juxtaposed against tasks Airtasker experts can complete effortlessly, highlighting the platform's value in balancing our strengths and weaknesses.

Campaign results yielded a 300% increase in homepage visits, 15% uplift in app instals and the measurable title of Australia’s leading marketplace. 

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