Today I'm Fighting

Health Match is a company that applies AI to connect individuals with health conditions and critical illnesses to potentially life-changing clinical trials. In an industry known for serious and dry advertising, HealthMatch needed to stand out and drive national awareness. 

To bring new awareness to the Health Match service offering we developed the The 'Today I'm fighting' brand platform. Central to the creative theme was the idea that everyone is fighting something, often first-world problems. From minor inconveniences like forgetting to put out the bins or over-ordering on Amazon to meeting fitness goals, each creative piece told a relatable story. However, these narratives took a turn at the end to reveal that these individuals were also fighting a health condition or serious illness.

This juxtaposition of light-hearted moments with serious undertones put a spotlight on the reality that thousands of Australians live with various health challenges. HealthMatch's solution now offers access to clinical trials that were previously inaccessible. The campaign was brought to life through amusing short-form videos, TV ads, and radio spots, resonating with a new audience seeking assistance.