Barista Express Impress

In a crowded market of espresso machines, our focus with Barista Express Impress was to create a distinct identity. The focal point was highlighting the unique advantage of the Impress Puck System, which simplifies dosing and tamping for third-wave coffee enthusiasts.

Harnessing the creative platform "Made to Impress," we portrayed how The Perfect Puck System revolutionises coffee preparation, enabling users to effortlessly enjoy barista-quality coffee at home. Through a visual narrative centred on ease and automation, the campaign depicted a home kitchen seamlessly transitioning into a professional café environment with just a press. This portrayal not only established a visual identity for the machine but also effectively communicated the convenience and simplicity of the Impress Puck System via, highlighting its ability to deliver exceptional results with minimal effort.

The campaign's success was reflected in high performing creative conversion, ultimately exceeding sales forecasts and the Barista Express Impress selling out in several markets globally.