The Cowboys, a leading agency specialising in go-to-market creative communications, is proud to announce their partnership with Breville, a renowned name in kitchen appliances. Together, they are introducing a whole new post-purchase experience aimed at helping customers get the most out of their espresso machines, brewers, and grinders.

Launching globally across over 60 markets, the MyBreville platform consists of over 400 videos that redefine product demonstrations, how-to guides, and maintenance tips, allowing consumers to achieve the best results with each appliance.

By blending expert insights with charismatic hosting, each video on the MyBreville platform delivers not just instructional but an entertaining experience. This innovative approach not only makes product usage enjoyable and memorable but also challenges the stereotype of mundane instructional content.

"We are thrilled to collaborate with Breville to introduce a whole new post-purchase experience for our customers," said Jarrad Collings, Founder & Creative Partner of The Cowboys. "Our aim is to not only educate but also entertain, creating a memorable experience that fosters stronger brand loyalty."

The impact of this innovative approach is already evident, with a noticeable decrease in customer service troubleshooting inquiries globally since the launch of the MyBreville platform. Customers are finding value in the engaging content, leading to increased satisfaction and confidence in using their espresso machines, brewers, and grinders.

‍

‍